Building a Strong EMEA Partner Network for Technology Solutions

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Here's how to recruit and onboard local partners, especially with language barriers and complex regulations in mind:


  1. Focus on Local Partners
     Target partners with local knowledge in markets like the UK, Germany, and the Middle East. Their understanding of regional cultures, languages, and regulations is crucial for success.

  2. Network at Regional Events
     Events like SaaStr (www.saastr.com), Web Summit (www.websummit.com), and TechConnect Live (www.techconnect.ie) are perfect for meeting IT consultancies, resellers, and systems integrators. These connections help build trust and provide market-specific insights.

  3. Target the Right Partner Types

  • Referral Partners: Those with strong local networks.

  • Resellers: Companies that actively sell tech solutions in the region.

  • MSPs & Consultants: Local experts who can navigate regulations and provide implementation support.


  1. Offer Strong Value
     Provide clear incentives, co-marketing support, and region-specific training. Tailor your approach to local needs, from language to regulatory challenges.

  2. Personalised Outreach
     Reach out via LinkedIn, local forums, or regional business networks. Emphasise how your solutions solve specific local challenges, including compliance and language requirements.

  3. Fast-Track Onboarding
     Streamline the process with automated resources and dedicated partner support, especially for navigating local regulations.

A strong channel network is key to success in Europe. Local partners are best placed to overcome language and regulatory hurdles. Build these relationships for long-term growth. 🚀


I would love your tips and tricks on this topic

#salesstratergy #partnernetwork #salesenablement



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