Building a Strong EMEA Partner Network for Technology Solutions
Here's how to recruit and onboard local partners, especially with language barriers and complex regulations in mind: Focus on Local Partners Target partners with local knowledge in markets like the UK, Germany, and the Middle East. Their understanding of regional cultures, languages, and regulations is crucial for success. Network at Regional Events Events like SaaStr ( www.saastr.com ), Web Summit ( www.websummit.com ), and TechConnect Live ( www.techconnect.ie ) are perfect for meeting IT consultancies , resellers , and systems integrators . These connections help build trust and provide market-specific insights. Target the Right Partner Types Referral Partners : Those with strong local networks. Resellers : Companies that actively sell tech solutions in the region. MSPs & Consultants : Local experts who can navigate regulations and provide implementation support. Offer Strong Value Provide clear incentives, co-marketing support, and region-specific training. Tailor you...